Insights Counsel

We work in partnership with Australia’s most trusted pollsters and researchers to develop evidence and insight-informed campaigns.

The effectiveness of market research is dependent on the advice accompanying that research explaining precisely what to do with it. Qualitative focus groups and quantitative surveys are best illuminated when accompanied by insightful analysis to drive communications, engagement and advocacy tactics.

We believe advocacy requires getting not just elected representatives, but the broarder community on side. Our insights drive behavioural and perception change.

Our work includes:

• Qualitative and quantitative voter focused research
• Consumer oriented market research
• Public opinion analysis
• Message testing
• Regressive analysis
• Insights harvested through political networks